A few days ago, prior to the big Steelers vs. Ravens game that I know about because some of my American friends on FB are fans ( I can’t tell American football from rugby – or mashed potatoes for that matter, except that some players look hot, definitely hotter than New Zealanders doing some tribal dance in all-black outfits), the Mayor of Pittsburgh changed his name from Ravenstahl to Steelerstahl (since the Ravens are the rival Baltimore team, and the Steelers the local idols). This gutsy move (which is, as far as I can see, temporary) earned him a lot of positive coverage, including a spot on the Yahoo home page.
The recognition is enormous. Think about it. Even here in Romania, someone has heard and wrote about him. I can only guess what levels of sympathy he has garnered in his home town. Wonder if he’s up for re-election?
I’d like to meet his PR guy. He deserves congrats.
Posted under Marketing vibes, PRealities
This post was written by Corina on January 20, 2009
